Snapchat rolls out Group Streaks and ‘Infinite Retention’ for chats

Snapchat has introduced a couple of new features it says are “highly requested” by its users. The first is “Infinite Retention,” which as its name implies will allow you to keep a chat history like you could on a messaging app and prevent your messages from disappearing. “We’ve often heard from our community that Snapchatters want to save their chats forever and wish they could build streaks with their favorite groups,” its announcement reads.

The app has been testing the feature since 2024, and now it’s being rolled out broadly. You could already save messages in the app by tapping on them inside the chat, but this one makes things easier. It’s a setting you’ll just have to switch on or off for each conversation. If you enable the setting, the other person in the conversation will get a notification that you did, and they will be able to switch it off if they want. You can, for instance, switch Infinite Retention on for a close friend but keep it off for acquaintances.

In addition, Snapchat is rolling out Group Streaks that will let you contribute to a collective Streak with your friends. To keep up individual Streaks, you’ll have to send and receive at least one photo or video Snap with a friend every day. Group Streaks are easier to keep going, since several people can participate. You can also restore a Group Streak within a week in case it ends.

Jim Lanzone, the CEO of Engadget’s parent company Yahoo, joined the board of directors at Snap on September 12, 2024. No one outside of Engadget’s editorial team has any say in our coverage of the company.