Apple TV+ subscriptions just rose to $13 a month

Apple is once again raising the price of its streaming service. Apple TV+ is shooting up to $13 per month, from $10 per month. This is effective immediately.

Current subscribers will see the price change 30 days after the next renewal date. There’s one spot of good news here. The pricing for the yearly subscription remains unchanged, as does the cost of an Apple One bundle.

Many platforms start cheap before slowly turning the heat up, using the drug dealer method of salesmanship. However, Apple really . The platform isn’t very old and cost $7 per month as recently as 2023. Now it’s nearly twice that amount. In a recent earnings call, that overall Apple TV+ viewership rose “strong double digits year over year.”

The platform has been generating mainstream buzz. Severance has proven to be a gigantic hit and The Studio scooped up plenty of Emmy nominations this year. The platform’s also a sci-fi powerhouse, releasing shows like For All Mankind, Invasion, Foundation, Murderbot, Silo and Dark Matter, among others.