OpenAI suspends Sora depictions of Martin Luther King Jr. following a request from his family

OpenAI has paused video generations of Martin Luther King Jr. on Sora at the request of King Inc., the estate that manages his legacy. The company said in an announcement on X that it worked with the estate to address how his “likeness is represented in Sora generations” after people used the app to create disrespectful depictions of the American civil rights leader. It’s not quite clear if OpenAI intends to restore Sora’s ability to generate videos with MLK in the future, but it’s wording implies it does and that it has only suspended the capability as it “strengthens guardrails for historical figures.”

After OpenAI launched the Sora app, users generated videos with likenesses of dead public figures, including Michael Jackson, Robin Williams and MLK. Williams’ daughter, Zelda Williams, had to beg people to stop sending her AI videos of her father. “To watch the legacies of real people be condensed down to ‘this vaguely looks and sounds like them so that’s enough’, just so other people can churn out horrible TikTok slop puppeteering them is maddening,” she wrote on Instagram. MLK’s daughter, Bernice A. King, wrote on Threads that she agreed and also asked people to stop sending her videos of her father.

According to a report by The Washington Post, the Sora-made videos that were posted online included King making monkey noises while he was giving his “I Have a Dream” speech. Another video showed King wrestling with Malcolm X, whose daughter, Ilyasah Shabazz, questioned why AI developers weren’t acting “with the same morality, conscience, and care… that they’d want for their own families” in a statement made to The Post.

OpenAI said that while there are “strong free speech interests in depicting historical figures,” it believes “public figures and their families should ultimately have control over how their likeness is used.” It also said that the estate owners of other historical figures and their representatives can ask the company for their likenesses not to be used in Sora videos, as well.